5 New Bookmakers Making a Splash in the UK

England's Alastair Cook walks off dejected after losing his wicket to South African bowler Vernon Philander
©Reuters
 

With the cricket season well under way, fans of the sport may be considering having a bet on the action to make it a little bit more interesting. Cricket betting is very popular in the UK, with people who know what they are doing able to make plenty of cash out of it.

The established big betting brands all offer cricket betting to some extent on their markets, but what about the companies that are newer to the online gambling industry?

Let's take a look at five of the new bookmakers who are now making a splash in the UK.

1. 10Bet

We kick off with international bookmaker 10Bet, which is still fairly unknown in this country.

But the cricket coverage on offer at this bookie is surprisingly detailed. You can even bet on County Championship matches in the second division, which can be hard to find elsewhere.

Of course, international clashes are where most of the action is in the cricket betting world and 10Bet covers all the big games extremely well, so it is well worth signing up to get an account.

You can also place ante-post bets on tournaments that are a long way away, such as the next World Cup in 2019, if that is what you are into when it comes to sports betting.

Away from the cricket, 10Bet is particularly strong on football, so if that is something you are interested in then joining this bookie could prove to be very beneficial indeed.

New 10Bet customers can get up to a £30 reload bonus, so if you are thinking of joining this bookie make sure you take full advantage of their initial sign-up bonus as well.

2. LeoVegas


This new book is making the established brands scared

The next bookmaker to keep an eye on in the UK is LeoVegas, a strikingly lion-themed sportsbook that has been launched off the back of a highly successful online casino.

Like a lot of sports betting companies that were set up in this way, new sports are being gradually added to the markets all the time, although unfortunately cricket is yet to make it.

There is plenty to like about LeoVegas, however, including the striking design that is quite unlike anything else that is out there in the world of online sports betting.

LeoVegas is particularly good on mobile - in fact the firm hails the fact that it is mobile-first - and among its strengths are live in-play betting. So if you want to gamble on sports events that are ongoing it is definitely worth checking this one out.

There is no doubt that this very new addition is one bookie to watch out for in the future. It only launched as a sportsbook in 2016, so there is surely much more to come from LeoVegas.

3. 32Red

Our third pick of a new UK bookmaker to watch is 32Red, which has a solid array of ongoing promotions to tempt account holders to keep coming back to the site.

Like LeoVegas, the 32Red sportsbook was launched off a successful casino, which means loads of games and slots are on offer, if that is something that would interest you.

In fact, 32Red was voted Best Casino of the Decade in the prestigious Casinomeister award, which is a sign of the quality of the company behind this new UK sportsbook.

Cricket betting is on offer among the range of sports at 32Red, with the company even covering the ongoing Women's Cricket World Cup, which is a very creditable move indeed.

For the upcoming T20 Blast, 32Red has a solid range of markets to check out including top batsman and top bowler. Cricket fans will find plenty to have a go on at this bookie.

If you are wondering where you have seen the name before, 32Red is currently the main shirt sponsor for both Leeds United and Rangers, having previously sponsored Aston Villa and Swansea City in the last few years as well.

Remember that if you have any concerns about your betting whatsoever, you can always get in touch with free online service Gambling Therapy for help and support.

4. 888sport

Another new UK bookmaker to watch out for is 888sport, which was only founded in 2008.

Having been named Casino Operator of the Year for 2015 by Gaming Intelligence, it is clear the casino company behind the 888sport brand is a firm that you can really trust to be reliable.

But what about the 888sport and how well does this bookmaker cover cricket? Well, there is a very good range of markets indeed - in fact 888sport may have the best cricket betting of all five of the bookmakers included in our list.

At the time of writing, there are more than 400 cricket bets on offer at 888sport, which gives users an absolutely massive choice of things to bet on within the sport.

Just like on the 32Red sportsbook, you can also bet on markets such as top bowler and batsman at the T20 Blast, so those wanting to bet on the tournament will find 888sport to be a very worthwhile selection.

New customers can also take advantage of an excellent sign-up offer. Users are given an unbelievable treble odds boost on their first qualifying bet from the sportsbook.

5. Betway


The fastest growing bookmaker in the world

Completing our look at new bookmakers to considering in the UK is Betway, which is now starting to establish itself in the online sports betting market.

Having been founded in 2006, Betway enjoyed a large boost to the company's brand recognition by signing a massive deal to become the primary sponsor of Premier League football club West Ham United, coinciding with the team's move into the Olympic Stadium in London.

Odds are available on over 12,000 different markets on the Betway sportsbook, so there is bound to be a price that catches your eye if you are willing to hunt around for it.

A decent range of cricket is covered by Betway, but the bookmaker does not currently have any markets live for the T20 Blast, which is a bit of a shame and a slightly obvious omission. The maximum payout for cricket bets placed on Betway is also limited to just £10,000.

Football fans will love the Betway accumulator bonus, which allows account holders to earn up to £2,000 in free bets from a minimum stake of just £5, while a 100 per cent deposit sign-up bonus is on the table for new Betway customers. So if you do decide to join this bookmaker, make sure you get that promotion to boost your balance.

It is worth noting at this point that you should only ever bet what you can afford to lose. If you have any concerns about your gambling, check out the resources at Gambling Commission.