It will be all White on the Night as East Anglian Steel Stock holders AJN Steelstock confirm shirt sponsorship with Northamptonshire CCC.
The one-year deal will see AJN Steelstock logo emblazoned on the front of the Northants Cricket’s 4-day white playing kit for the 2010 season, a year that will see Northants bid to gain promotion to Division One of the Premier domestic competition after missing out in 2009 by a single point.
AJN Steelstock Ltd is an independently owned steel stockholder based in Kentford near Newmarket. Established over fifty years ago, they have successfully expanded the business in the last few years from their traditional customer base in East Anglia to incorporate the Home Counties and East Midlands. Even in today’s difficult market conditions they have still maintained their market share which is over 50% higher than five years ago. Providing competitive priced steel, with exceptional service and short delivery times have been behind their success
Perry Deakin, Commercial Director for Northants Cricket said of the new deal “I am delighted to welcome AJN Steelstock on board with us for this season for what is going to be an exciting, promotion chasing campaign in the LV County Championship.”
Phil Cleaver, from AJN Steelstock commented, “We are looking forward to supporting Northants Cricket in the LVC County Championship this season. Last season’s performance offers much promise for some entertaining cricket. I have been a supporter of the club for several years and am pleased that the company has decided to increase their sponsorship to this level. It means we have an excellent opportunity to entertain our clients at this fabulous venue and give them a great experience.