Worcestershire County Cricket Club (WCCC) has announced the UK's leading payment specialist, allpay, as its Official Partner and Main Sponsor to the Worcestershire Cricket Board (WCB) until 2012.
Hereford-based allpay, which provides payment services to local and central government, as well as producing MasterCard® and Visa© cards for the private sector, started working with WCCC last summer producing all membership cards for the club.
allpay's logo will appear on the rear of all WCCC match playing shirts as well as appearing on the central front of WCB elite squad shirts.
The new WCB shirts were officially launched on Monday 12th April at Croome Park after a walk with Sir Ian Botham in aid of Leukemia Research Fund.
Tony Killeen, Founder and Managing Director of allpay said: "Like Worcestershire County Cricket Club, we are a local organisation playing on a national field, and the sponsorship will enhance our brand recognition throughout the UK.
"In our business, we constantly invest in innovation to stay ahead of the competition, and now we are delighted to be supporting the development of future top-class cricketers too. We have been impressed with WCCC's plans for the future and believe the next few years will be an exciting time to be a part of the team."
David Leatherdale, WCCC's Commercial Director said: "We are glad to be welcoming allpay back as official partner to the Club and Main Sponsor for Worcestershire Cricket Board until 2012.
"Development of the game of cricket as well as the Club itself is vital in order to continue to compete at the highest level. The support received from allpay at both recreational and the professional level will assist greatly in achieving our aims both on and off the field at what is an exciting time for the Club."
Tom Hill, WCB's Acting Cricket Development Manager said: "The sponsorship from allpay is vital for the continued growth, quality and accessibility of recreational cricket across the county, it also provides sustainability to the large number of projects we run within schools and clubs. This will ultimately help improve cricket across the County and will not only enable us to continue delivering within all schools across Worcestershire, but also support us in locating the next super star."