A competition is underway to crown the UK's most witty and intelligent banner writer among sports supporters. The Tullamore D.E.W. Art of Banner Banter competition honours the match within the match and the sport of creative combat that takes place in the stands as supporters engage in a witty war of words.
Inspired by the spirit of defiance, intelligence and good humour that is at the heart of the Irish character and Tullamore D.E.W. Irish whiskey, the Art of Banner Banter competition aims to inspire a new wave of banner writers and playful displays at various sports such as football, rugby, golf, cricket and tennis.
Tullamore D.E.W. is offering a prize of £5,000 for the most amusing and creative new banner to be photographed at a sporting event. To win the prize, entrants have to share photographs of their banners on Twitter using the hashtag #bannerbanter. Full entry details for the competition, which will run until 1st August 2013, are available at www.TullamoreDew.com/bannerbanter
A number of creative entries have already been entered including a banner by a Cardiff City football fan which read ‘Goodbye Manish & Hello Gary’, a tribute to the team’s promotion to the Premier League and future appearances on Match of The Day with Gary Lineker rather than the Football League highlights show with Manish Bhasin.
An analysis of banner writing by Loughborough University’s Dr Jamie Cleland highlights the sociological reasons why fans engage in this form of behaviour. The leading sports sociologist said:
“The act of creating the banners is naturally a very social occasion and getting together with a group of friends to create witty banners for display at sporting events allows supporters to express a mischievous edge to their character and have a shared experience that bonds them with others in their social group.”
As well as celebrating Irish true spirit, the banners on display all share the inventiveness shown by Daniel E Williams, the man behind Tullamore D.E.W., whose initials adorn every bottle.