Barclays Wealth Enters Three Year Deal With LCB
The Lancashire Cricket Board (LCB), in conjunction with Lancashire County Cricket Club, is delighted to announce that it has entered into an exciting new sponsorship deal with Barclays Wealth.
Worth £150,000 over a three year period, this agreement will ensure that the LCB can continue to deliver coaching to youngsters throughout Lancashire, particularly in areas of high deprivation. A number of Community Coaches will be employed to provide opportunities to schools and clubs and enable the Board to deliver its Building Partnerships strategy until 2010.
The sponsorship demonstrates Barclays Wealth’s commitment to the North West as it continues to expand its regional presence. Barclays Wealth has a strong presence in the region through its office in Manchester.
Club President, Lord Steinberg, has been instrumental in ensuring this support and announced the deal to the Lancashire Committee last month. He said:
“Youngsters need the opportunity to play sport irrespective of cost, where they live and facilities. Building on the already solid foundations that the Lancashire Cricket Board has put in place, this support will ensure that most youngsters can access cricket in all Boroughs within Lancashire.”
This includes the sponsorship of the well established Lancashire Knockout and Shield Competitions from 2008.
Mark Kibblewhite, MD Barclays Wealth and Head of the UK Private Bank commented:
“We are delighted to be sponsoring the Lancashire Cricket Board and we see this as an opportunity to demonstrate our commitment to the area and the local community. There are over 2000 schools and 420 clubs throughout Lancashire in 27 Boroughs and this initiative fits perfectly with Barclays Wealth’s ongoing strategy to support sport and culture. Our partners at the LCB continue to give youngsters the chance to keep fit, healthy and access safe sport through cricket. Barclays Wealth believes in Community, Diversity and Partnership and supporting the recruitment of professional coaches will ensure that the LCB can continue to provide sustainable programmes for many years to come.”
Andrew Hayhurst, Director of the LCB, who has worked hard over the past 18 months to broker this deal, added:
“To receive such support off a well respected and major player on the corporate scene is a major step forward for the LCB. Not only does it give us the opportunity to provide a career pathway for some of our most able coaches, but it gives us the opportunity to provide every youngster the chance to access sport in Lancashire through cricket. Many thanks must go to Steve and Sir Leonard in their support of this programme. We should be able to make a difference to children’s lives because of it.”
Delighted by the news, Jim Cumbes Chief Executive, Lancashire County Cricket Club says:
“This is a real milestone in the work that the Lancashire Cricket Board (LCB) do in the Community, with Schools and with Cricket Clubs. It is my firm belief that the LCB is undoubtedly the most active and progressive cricket board in the country, and this has been recognised by Barclays Private Bank who are helping to provide further opportunities for youngsters in sport and in particular cricket in the county. This will be a formidable partnership, and Lancashire County Cricket Club could not be more delighted.”
The Lancashire Cricket Board is expected to start to recruit coaches from January 2008.
© Lancashire CCC