Monday 23 April 2007 

Bat’s The Way To Do It For Charity

Batsmen at Lancashire County Cricket Club will have an extra incentive to let the runs flow after club sponsor Daniel Thwaites announced a unique initative to mark it’s bi-centenary.

The famous Lancashire brewer has thrown down the guantlet to Red Rose aces, by pledging a cash bonanza to charity for any player that can match Thwaites achievement of 200 not out.

If any LCCC player can chalk up a double century during the 2007 season, then Thwaires will convert the total amount of match runs into pounds for charity.

The idea came after Thwaites Brands Marketing Manager, Lee Williams attended pre-season training at Old Trafford and realised there was great opportuntiy to involved LCCC in the 200 year party.

He said: “This is a real milestone year for Daniel Thwaites and we have organised a schedule of events and initivatives to make sure all our customers and partners are a part of that – naturally we wanted to include LCCC.

“We have had a long running association with the club, which continues this season with our high profile Thwaites Lancaster Bomber shirt and stadium sponsorship, and the runs challenge seemed a fantastic way to bring the team into things.”

“So if any player can notch a double century we will donate, in pounds, the total match runs – half to our charity of the year the British Heart Foundation and half to the cause of the batsman’s choice.

Batsman Stuart Law and wicketkeeper Luke Sutton joined Thwaites at Old Trafford to launch the scheme, and Law is delighted with the opportunity to land cash for a good cause: “It is a great way for Thwaites to bring a bit of fun to their 200 year celebrations and it could be a real bonus for charity if one of us can make it.”