Friday 24 December 2010 

BCCI Announces IPL Tie-Up With Volkswagen

BCCI Announces IPL Tie-Up With Volkswagen
BCCI Announces IPL Tie-Up With Volkswagen
© REUTERS/Siphiwe Sibeko (SOUTH AFRICA - Tags: SPORT CRICKET) Picture Supplied by Action Images
 

The Board for Control of Cricket India (BCCI) has announced that Volkswagen have come on board with a two-year deal to sponsor the Indian Premier League (IPL).

"We are extremely happy to commence what will certainly be a fruitful association with Volkswagen. It is appropriate that two organizations that epitomize dynamism, enterprise and excellence have joined hands," IPL Chairman Chirayu Amin said.

Mr. Neeraj Garg, Member of Board & Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. said "IPL stands for the people’s game in India and what better way to associate our brand which literally means ‘people’s car’. We look forward to a prosperous team play."

Lutz Kothe, Head of Marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. added: "It is a great honour and huge pleasure to become part of the Indian Premier League. Being the official automotive partner will be an enormous asset as it will foster Volkswagen’s bond with India."

The fourth edition of the IPL is due to run in April and May and the auctions - with all but 12 players not retained by their franchises - will take place in January.

© Cricket World 2010