Tuesday 17 April 2007 

Behind Each Team Is An Exceptional Coach

Hampshire Cricket launched its new line up and team strip for the forthcoming cricket season and simultaneously unveiled a new relationship with their team Coach! Bournemouth based Excelsior Coaches have agreed a 3 year partnership with Hampshire Cricket to transport their First XI and youth squads.

Australian Cricket Legend and Captain of Hampshire Cricket Shane Warne said at the launch:

“We are delighted with our new team coach. It oozes class, has plenty of room and everything that we need to ensure that the players arrive fresh and raring to go for each match.

Kathy Tilbury, Sales & Marketing Manager at Excelsior Coaches said:

“We are delighted to be transporting Hampshire Cricket and we are looking forward to forging a strong relationship with the Club”.

Tim Tremlett, Director of Cricket commented on the new partnership:

“The team travel thousands of miles during the course of a season and we are extremely pleased that Excelsior are now the official coach supplier to the club. They bring a wealth of experience and the players will be travelling across the country in comfort and style.”

When not in use by the team, the coach will be available for hire to attend home matches or other events on non match days. Both organisations agree that this is an innovative approach to marketing that will enhance both organisations!