Wednesday 23 November 2011 

Boost Your Day The Organic Way

In our hectic modern lives we are often looking for a little lift, with millions of us turning to coffee and unhealthy energy drinks to keep us going! In today's 'work hard, play hard' culture many of us would love a natural, and tastier, alternative to the chemical-ridden energy drinks currently on the market.

The good news is that, for the first time, a delicious, natural drink has now launched which harnesses the power of nature to give a real energy lift whilst also boosting mental performance - Scheckter's OrganicEnergy.

Each can of Scheckter's OrganicEnergy contains the perfect combination of organic and natural ingredients to provide sustained energy. The blend of 100% natural ingredients releases energy slowly over a longer period of time, creating a sustainable energy lift that avoids the short lift and sudden 'crash' of other energy drinks.

All energy drinks have ‘effective ingredients’. Scheckter's OrganicEnergy drink is no different – except that all the ingredients are 100% natural and organic. Extracts from organic raw green coffee beans and organic Guarana give the physical and mental boost from caffeine, Ginseng helps relieve stress and Gingko Biloba helps boost mental focus.

Toby Scheckter, founder of Scheckter's Organic Beverages and former racing driver, was raised on Laverstoke Farm, an organic farm owned by his father Jody Scheckter. Involvement in the day-to-day activities of running the farm gave Toby a deep understanding and appreciation for the processes involved in producing quality organic products. Recognising that there was a significant gap in the energy drinks market for a healthier alternative, Toby spent two years developing the worlds first 100% Natural, Organic and FairTrade approved energy drink with a simple goal – creating the best tasting energy drink using only the best quality ingredients.

Launching Scheckter’s OrganicEnergy has stemmed from Toby’s passion for quality whilst staying true to his commitment to organic farming. Commenting on the launch of Scheckter’s OrganicEnergy, Toby said: ‘After retiring from my career as a racing driver I began working in motorsport management and so was constantly in contact with energy drink manufacturers involved in the sport. I very quickly became tired of drinking energy drinks that tasted dreadful and were full cheap, unhealthy, poor quality ingredients. I was a regular consumer of energy drinks and I wanted to create a real energy drink using real ingredients that consumers would enjoy.

‘A lot of research, development, testing and pride has gone into creating our 100% natural organic energy drink. What we ended up with is the world's first 100% natural, organic certified FairTrade approved energy drink that doesn’t compromise on flavour – winning a Gold award at the Great Taste Awards 2011.’

Scheckter’s OrganicEnergy is available from Waitrose, Holland & Barrett and at health food stores nationwide and costs £1.45 for a 250ml can.