Former England captain and Ashes-winning hero Sir Ian Botham and Beefeater sent a message to the Aussies ahead of the hotly anticipated Ashes series by beaming a giant projection of cricket legend Beefy on to Sydney Harbour Bridge.
Warning the long-standing rivals to "Get Ready For A Grilling!" the tongue-in-cheek statement comes as Beefeater pledges to back English cricketing success by giving away 10,000 free steaks at the restaurant chain over the course of the Ashes. Beefy – who almost single-handedly won the Ashes for England in 1981 – was back to ruffle the feathers of thousands of Aussies apprehensive of how their side will fare in Wednesday's opening Test.
The beaming image sees Sir Ian donning his chef whites following the recent announcement of his new 'Boss of Beef' role for Beefeater this summer. Backing the boys to the hilt this summer with its 'Steak of Success' Facebook app, Beefeater is giving away free steaks every time England taste victory over the Aussies.
If England win all five Ashes Tests, Beefeater will give away a mountain of 10,000 free steaks to England cricket fans, over £100,000 worth of steaks across the country. Sir Ian Botham commented:
“The Ashes has always been a highly anticipated encounter and we wanted to send the Aussies a message that the England side are a force to be reckoned with and Beefeater’s Steak of Success shows just how confident we are that the boys will win the Ashes this year. It’s all a bit of banter and the Aussies should see the funny side!”
Sarah Tinsley, Head of Marketing ay Beefeater said, “Playing on the good-natured rivalry between the two sides, we thought we'd get right under the skin of the Aussies and shout loud and proud about our assurance in the England cricket team. So confident in fact that Beefeater have pledged allegiance and offered to give away a mammoth 10,000 free steak throughout what promises to be a spectacular summer of cricket"
To get on board and back the England cricket team, visit http://bossofbeef.co.uk/steakofsuccess for your chance to win one of Beefeater's Steaks of Success.