Friday 16 December 2011 

Case-Mate® Introduces A New Contender To The Tough Case Market

Tank - a new contender to the tough case marketCase-Mate®, known for its innovative accessories that protect, style and enhance mobile technology, today announced the addition of an ultra- protective tough case to their product portfolio. TANK™ offers consumers who have a rough and rugged lifestyle or those who simply want extra protection a strong defense against extreme conditions - ideal if you want to access the Cricket World app to find the latest scores, news and videos wherever you are!

TANK is one of the few tough iPhone cases on the market to pass U.S. Military Specifications. Testing showed the tough case either met or exceeded the U.S. Department of Defense standard for sand/dust, shock/drop, wind/rain and vibration.

Case-Mate further measured TANK’s durability through third party testing performed by Detroit Testing Laboratory. The hammer impact test found TANK’s polycarbonate exterior is 2.5 times more impact resistant than other rugged cases. Testing also found TANK’s retractable screen protector significantly shields the screen from impacts, cracking and condensation.

“Sixty-seven percent of damaged iPhones are due to cracked screens and the current market does not provide users with an effective solution,” said Erik Attkisson, Chief Marketing Officer at Case-Mate. “We saw this as an opportunity to engineer a tough case that has the high-design aesthetic our customers expect while providing critical protection for both the screen and the phone.”

Designed using the principal theory that guided motorcycle helmet engineering,      Case-Mate constructed TANK with a hard, impact resistant exterior and a shock absorbing interior. The textured hard shell covers the dual layer case and, like a motorcycle helmet, disperses the initial impact over a wide surface area. The interior layer absorbs the weakened impact; further safeguarding the phone against bumps and shocks. The interior is made of a soft silicone and features plugs over the phone’s ports to keep the inside free of dust and dirt. Color matching holsters complete the case.

Product details include:

•    Soft-touch textured polycarbonate hard shell provides high-impact resistance
•    Cushioned silicone interior absorbs impact
•    Retractable screen shields from impacts, cracking and condensation
•    Meets or exceeds United States Military Specifications for sand/dust, shock/drop, wind/rain and vibration
•    TANK is 2.5 more impact resistant compared to other rugged cases

TANK is available for £44.95 at http://www.mobilefun.co.uk. Colour options include green/orange, black/black, black/pink and white/pink. You can also find cases for a wide variety of BlackBerry and other smartphones and tablet devices on the Case-Mate Website.

About Case-Mate

Case-Mate is the leader in design of fashion-forward accessories for mobile technology and tablets. Since 2006, the company has helped consumers express their individual style with products that protect, adorn and enhance their mobile devices. Working with top designers from around the world and using cutting-edge materials, Case-Mate’s team of technology and design aficionados have created an extensive repertoire of mobile and tablet cases right for any style and every occasion. For more information, visit www.case-mate.eu.com