Thursday 12 April 2012 

Charged Cotton And Coldblack - New From Under Armour

	Charged Cotton And Coldblack - New From Under Armour
Charged Cotton And Coldblack - New From Under Armour
 
	Charged Cotton And Coldblack - New From Under Armour
Charged Cotton And Coldblack - New From Under Armour
 

The World's First True Performance Cotton: Under Armour supercharged the Earth’s most comfortable fabric with UA innovation. The result: The World's First True Performance Cotton. Fast-drying, moisture-wicking, incredibly soft.

Strands of pima cotton are treated, or 'charged', with a water-repellant finish to become hydrophobic (moisture hating) and others are left in their natural state, which is hydrophilic (moisture loving); these strands are woven together into Charged Cotton™ fabric.

The hydrophobic strands repel moisture while the hydrophilic strands attract moisture; this allows moisture to be absorbed across a greater surface area and therefore to evaporate much quicker than regular cotton

As the sweat is pushed and pulled to spread across the fabric, sweat lines appear, which proves it is working

WHAT ARE THE BENEFITS OF CHARGED COTTON™?

•    Dries faster than ordinary cotton
•    5% elastane for extra stretch;
•    Lightweight 4-way stretch construction improves mobility and preserves fit
•    Does not cling when you sweat

WHAT IS COLDBLACK?

ColdBlack is a specialist fabric that allows you to exercise in the sun in dark colours but remain as cool as you would whilst wearing white. Ordinary fabric absorbs the suns UV rays and gets hot, whereas revolutionary new ColdBlack reflects the suns rays, so you feel cool, sweat less, and stay focused.

•    ColdBlack is a fabric dye, not a fabric finish; so does not wash out unless bleached

WHAT ARE THE BENEFITS OF COLDBLACK?

•Wearing a Cold Black black t-shirt in the sun feels the same as (ie:  not any warmer than) wearing a white t-shirt in the sun
•Performance benefits are more pronounced in darker colours than lighter colours
•Benefits are noticeable only in the sun

WHAT ARE THE PERFORMANCE REQUIREMENTS OF COLDBLACK?

•30 UPF rating
•60% infrared ray reflectance; fabric must block 60% of the infrared rays – the ones that cause heat – from the sun

SS12 COLDBLACK PRODUCT CATEGORIES:

•Training
•Running
•Golf