Thursday 21 December 2006 

Costcutter Continues Sponsorship Of Yorkshire

The Yorkshire County Cricket Club are delighted to announce Costcutter have renewed their sponsorship of the club and will remain an Official Supporter in a 10 year deal.

The Yorkshire County Cricket Club and Costcutter Supermarket Group began their partnership in 2004 by becoming an Official Partner and Main Shirt Sponsor. Costcutter also kindly provided the initial funding for The Yorkshire County Cricket Club’s North East Enclosure electronic scoreboard.

Nick Ivel, Costcutter Finance Director said ‘Costcutter are proud to be associated with The Yorkshire County Cricket Club and are keen to play a part in their continued revival. We believe that on the field Yorkshire has been the right blend of experience and youth to bring success that the county deserves.’

Founded by Colin Graves, Costcutter Supermarkets Group has grown from 7 stores in 1986 to over 1,400 stores today. Despite massive competition from huge multiples moving into the convenience store sector, Costcutter has continued to grow. It has expanded into Europe with 60 stores in Poland, over 135 stores in Northern Ireland and 50 stores in the Republic of Ireland. The year 2006 has seen the first Costcutter store open in Germany.

Under Colin’s guidance, Costcutter continues to lead the way in the Symbol Group sector, with new levels of professionalism, state-of-the-art in-store technology and pioneering trading initiatives.

A life-long cricket supporter and accomplished player himself, Colin has been involved with cricket all his life. Along with their partnership with The Yorkshire County Cricket Club, Costcutter is a major sponsor of cricket at all levels including: The Yorkshire Disabled Cricket Team, The Bunbury’s Charity Cricket Team, and formally The World Under-15 Cricket Championships.

Ian Bishop, Marketing Director of The Yorkshire County Cricket Club said, “Clearly we are delighted to have agreed a substantial partnership with the countries leading convenience store group. Being a significant six figure deal, the partnership has been agreed on solid business foundations designed to deliver a series of branding initiatives throughout its ten year term”.