Tuesday 13 October 2009 

Cricket Betting: Cricket Back On Terrestrial TV in UK ?

Cricket Betting: Cricket Back On Terrestrial TV in UK ?
Cricket Betting: Cricket Back On Terrestrial TV in UK ?
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There is a possibility that from 2013, home Ashes series will be broadcast on terrestrial, free-to-air television in the United Kingdom.

According to reports, a panel reviewing the Listed Events TV rules, which currently ensures that events such as the Grand National and the FA Cup are broadcast on free-to-air television, is to recommend that Ashes cricket be added to the list. The recommendations would then need to be upheld by the government, which sanctioned a move after the 2005 Ashes series for home series to be broadcast on pay TV. Sky currently hold the rights although the finale to this year's series at The Oval attracted some five million less viewers that Channel 4's coverage in 2005, according to industry figures.

 Former FA Executive Director David Davies is chairing the panel and npower, sponsors of Test cricket in the UK, welcomed the move, marketing director Kevin Peake explaining: “We welcome the findings of the David Davies review. TV exposure is an important part in how we use the Test Series sponsorship to market our brand and enhance our reputation. “We recently renewed our title sponsorship of domestic Test match cricket until the end of 2011 with option to extend until after the end of the next Ashes series in 2013. Beyond 2013, having the Ashes on terrestrial television will deliver greater returns for sponsors investments, and should attract new businesses to invest in the game.

This decision will have an impact on our future within the sport. “Sky's cricket coverage of the 2009 Ashes series was first class, and in recent years, they have introduced innovative technologies which have greatly enhanced the viewer’s cricket experience. However, we can’t escape the fact that viewing figures for cricket on Sky have yet to match those that have been achieved on terrestrial television in previous years.”

As yet, there are no betting odds from any bookies for a switch from satellite to terrestrial TV, but for all other cricket betting odds go to