Tuesday 27 March 2012 

Cricket World You Tube Channel A Worldwide Hit...And There's More To Come

Cricket World

Cricket World Media Limited has made a strong start to 2012 and has received a boost after becoming YouTube’s 54th most viewed Directors channel in the past week.

The honour comes after viewers tuned in, in their thousands, to watch daily video news updates from the Asia Cup and Australia’s tour of the West Indies.

YouTube Honour For Cricket WorldWith betting partners bet365, Paddy Power and William Hill, the popular cricket betting show ‘Mr Predictor’ has been re-launched as part of a TV programming strategy which will be rolled out across upcoming tournaments, including the Indian Premier League and the ICC World Twenty20.

www.cricketworld.com Head of Media, Alastair Symondson, commented: “We are absolutely delighted with this result. 12 months ago, we set our sights on being a leading channel for cricket news and video views - this we have achieved, exceeding ESPNCricinfo by nearly 600,000 video views.

“To be now recognised by You Tube this week is a real achievement. We have only recently started our ‘Live Cricket Show’ programmes and it is our aim to be doing a million video views a month by the end of 2012.”

Further updates on our TV programming schedules will be released in due course and will be available via the website and the YouTube channel – http://www.youtube.com/cricketworldmedia

Cricket World On YouTube

Editors notes:

CricketWorld.com is the UK’s leading independent cricket website, covering the sport from grass roots to international level with as strong a focus on club and women’s cricket as high-profile events such as the World Cup, the Ashes and the Indian Premier League.

CricketWorld.com also specialises in video journalism and production - ensuring that it is well placed for the convergence of TV and Internet for cricket programming. With over 1100 video YouTube uploads and 2.6 million video views, it is a leading source of cricket video content on the web.

Cricket World Media Ltd is a fully integrated digital media company that has platforms that can help you deliver marketing messages to cricket fans across all digital assets, from web to video to social media and mobile Applications, harnessing the power of the entire web, video and mobile platforms.

Analytics

• over 2 million unique users (January 2011- January 2012 – source: Google Analytics)
• over 500,000 users in the UK (over the same period – source: Google Analytics)
• over 2.6 million video views (source: YouTube)

For more information contact –  Alastair Symondson , Head of Media at Cricket World email - as@cricketworld.com

Website: http://www.cricketworld.com
YouTube: http://www.youtube.com/cricketworldmedia
Facebook: http://www/facebook.com/cricketworld
Twitter: http://www.twitter.com/cricket_world

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