Former Durham cricketers Will Smith and Graeme Fowler have played important roles in the development of Vega V, a system designed to improve reaction times.
And now the team behind it are using crowdfunding platform GrowthFunders to offer investors an opportunity to grow the business.
Led by founder Mel O'Connor, the team are hoping to raise £200,000 to build the first Vega V training system, based on succesful trials of a prototype.
How Does Vega V Work?
Vega V utilises a motion capture suit, bespoke lighting system, and a modified high speed bowling machine in very specific lighting conditions of a specially-designed opaque tunnel, which, together, increase reaction times, improve the ability to bat at higher speeds and allow the coach to analyse the results of the training.
Where Does This Happen?
The research took place through Durham University, working with two highly regarded vision scientists and cricketers of all standards, and the system, once developed, will be based at either the University Centre Of Excellence or at the England and Wales Cricket Board’s National Performance Centre in Loughborough.
"Now that we have shown conclusively that the system works, we are using GrowthFunders to generate the funding to for a fully-working system for cricket, then it is a case of developing into other sporting markets, including baseball, tennis and soccer," O’Connor said.
"Graeme Fowler, one of the country’s top cricketers, was involved in the trials, and he could only conclude that the improvements shown could only be down to Vega V, as no other batting took place."
Norman Peterson, Chief Operating Officer at Growth Capital Ventures, the firm behind GrowthFunders, added:
"Vega V is a really exciting proposition for sports development and I think it has real potential for investors through GrowthFunders.
"The platform has been developed for a wide range of business types that investors can really get enthusiastic about and I am sure that Vega V fits that bill for many people who are not only keen supporters of growth and start-up businesses, but also of sport."
Launched by North East and Yorkshire-based entrepreneurs, Craig and Norman Peterson, GrowthFunders has a wealth of experience behind it.
Both Craig and Norman have supported entrepreneurs raising capital, acting as mentors and providing strategic advice to a range of high growth businesses. The co-founders have recently completed exams with the Chartered Institute of Securities and Investments as part of their continuous professional development.
© Cricket World 2014