NatWest Cricket Force is a nationwide initiative aimed at cricket clubs and the rejuvenation of club facilities and Durant Cricket are gearing up for the 2016 event, from 1st to 3rd April.
Taking place in early Spring, it is designed to bring clubs and communities closer together and make sure clubs are ready for the new season.
Star players get involved alongside club members, volunteers and players and the sight of England captains wielding a paintbrush or a hammer is not unusual.
Durant Cricket play their part as well, as the values of Cricket Force – doing their bit to create a sustainable future for cricket clubs in the UK – align exactly with their own.
“We've been involved with NatWest Cricket Force for six years now, and we offer a range of our products at a discounted rate to Cricket Force members,” explains Cristian Durant, company founder.
“All the prices are published on the website are very clear about the discounts we give to Cricket Force clubs and we try to keep them updated, through the cricket force database, of special offers and things we have going on,” he adds.
And the benefits of Durant’s involvement are working well, for both the company and the clubs taking part in Cricket Force.
“It's worked very well for us.
“What you find is that organised clubs do look to get involved with it,” Durant confirms.
Each year, the England and Wales Cricket Board select a number of clubs as their ‘showcases’, and these are the ones to which leading players are invited.
Durant also gets involved on these days and feels it is very worthwhile.
“We've always been involved on the showcase days, going round to the clubs and providing them with help and support and we're very pleased to be involved with it.
“It's a grass roots thing at the end of the day and that's where we are, so that's what we want to do.”
© Cricket World 2016