ECB Seeking New Team Sponsor As Brit Depart

ECB Seeking New Team Sponsor As Brit Depart

Brit Insurance have been involved in cricket since 2004 with Surrey and 2010 with England

©REUTERS / Action Images

The England and Wales Cricket Board (ECB) are on the hunt for a new sponsor after Brit Insurance decided against renewing their current contract.

Brit have been involved with cricket since 2004 and been the England Team sponsor since 2010 but are now switching their focus to a more global audience.

ECB Commercial Director John Perera said: "The ECB thanks Brit for what has been an important and successful partnership for both parties. Brit has benefited from significant exposure as both the men's and women's teams have achieved extraordinary levels of success since the partnership began in 2010.

"Our search for a new sponsor will begin immediately and we anticipate significant interest from potential partners who wish to be associated with the England cricket teams."

Mark Cloutier, CEO Brit Group, added: "We are very proud to have partnered with the ECB and supported them in what has been a fantastic period in English cricket.

"We will continue to cheer on England's cricketers, but, as Brit's business has re-shaped and developed into something very different to the business it was a few years ago, it's right that we step back and allow another sponsor to come forward and build on this brilliant partnership opportunity. We wish England cricket the very best success in the years ahead."

© Cricket World 2012