Edgbaston Builds On 2011 Success Ahead Of England Return

Keith Prowse, the UK’s leading hospitality provider, expects corporate hospitality to thrive at Edgbaston Stadium for the three international fixtures in 2012, after launching new facilities in the £32 million Pavilion Stand in August when England defeated India in the third npower Test Match. 

With the summer victory at Edgbaston taking England to number 1 in the Test match World Rankings, hospitality sales have made a strong start for Edgbaston’s Third Investec Test match between England v West Indies (Thursday 7th June - Monday 11th June).

Keith Prowse also predict that corporate demand at the venue – where England have lost just one Test Match in the last 10 years – could be heightened by recent property sales in Birmingham, with £260 million invested in inner city office space in the last quarter, representing an 18-fold increase*. 

Ted Walker, Head of Marketing at Keith Prowse said: “Much like the New Street Gateway and Eastside transformation projects, which are currently in development, the new Edgbaston will also have a huge impact on the future economy of Birmingham. 

“We’ve enjoyed a good start to sales of our hospitality packages, and are encouraged by the recent property sales in the city. The sale of The Mailbox, Two Snowhill and 120 Edmund Street represent a fresh interest in Birmingham as a place to do business, with corporate entertaining expected to flourish as a result.

“We’ve provided the Midlands with a world class entertaining option on a par with packages at our other iconic events such as the RBS 6 Nations and The Championships, Wimbledon.”

Birmingham’s corporate community gave the new facilities a resounding thumbs up after summer 2011’s memorable Test match between England and India, with Keith Prowse recorded a score of 92.16 per cent across several categories - including quality of service and food & drink – in a customer questionnaire.

Keith Prowse has raised the bar for hospitality in the Midlands, introducing a range of packages to the new facilities at Edgbaston in the Jaguar Club, The 1882 Club, Executive Boxes and The Edgbaston Suite, situated in the new Pavilion Stand.  Corporates can listen to cricket celebrity speakers in the Jaguar Club and enjoy the exclusivity of a private balcony in the Executive Boxes or fine dining in the 1882 Club, located behind the bowler’s arm on the 2nd tier of the new stand.