Edgbaston Takes App To Android

Edgbaston Stadium has become the first cricket venue in the UK to create an app for Android platforms after releasing on iPhone last summer.

Designed to keep cricket fans up to date with the latest domestic and international news from Edgbaston, the app is packed with video content, including interviews with Warwickshire County Cricket Club and England stars Ian Bell, and Club Director of Cricket Ashley Giles and other Club legends. It also provides a mobile platform to purchase tickets for England's three international fixtures being staged at Edgbaston over the 2012 summer.

James McLaughlin, Commercial Director at Edgbaston, said: "By investing in new technology we're enhancing our customer experience. We've made the ticketing process even easier but also ensure that fans get the latest Warwickshire and England news wherever they may be.

"Whilst we've now taken the app onto Android and iPhone, both versions will receive substantial updates in the coming months and we will also roll out to Blackberry and Windows Phone platforms to enable even more mobile users to keep in touch with the latest news at Edgbaston."

Designed and built by Cricket World Media, last year's launch of the iPhone app ensured that the Edgbaston Commercial Team won Best Use of Digital Media at the ECB's Business of Cricket Awards. But the team is looking to bolster its customer experience by looking at even more digital communications over the coming months.

James added: "Not only does the app improve the experience for customers, it provides an opportunity for new sponsors to work with us. To date there have been almost 4,000 downloads, but we expect this to grow substantially when we role this out to the additional mobile platforms later in the year."

To access Edgbaston's new app for Android, simply follow the link to the app store: https://market.android.com/details?id=com.Edgbaston