Austin Reed will celebrate 110 years of ‘Dressing for Success’ this year. To mark this historic landmark, it will officially launch the Austin Reed Q Club. A club like no other, it will be designed specifically towards dressing the modern man in a unique and relaxed environment focused on contemporary style.
Four celebrity ambassadors will be the face of the Austin Reed Q Club. As the best of British in their respective fields; Andrew Strauss, England Cricket Captain, Alastair Cook, England Cricket Vice Captain, Lewis Moody, Bath’s England Rugby Captain and Courtney Lawes, British Rugby’s newest star, will launch the Austin Reed Q Club.
Launching in October 2010, depicting quintessential British design and heritage, the Q Club offering will be available nationwide offering Q Bespoke, Austin Reed’s new made to measure service and Q Hirewear, which will provide a premium formal hire service for all men’s black tie, wedding and formal hirewear needs.
Lewis takes a balanced approach to his non-sporting wardrobe, saying, “wearing a tailored suit makes me feel good and hey, your appearance really influences how you carry yourself.”
He won the Ashes in 2009 as England captain, Andrew Strauss - or Levi as his friends call him, also appreciates a well tailored jacket and champions Q Bespoke for its “incredible quality and comfort.”
As far as personal style goes, Alastair believes “simple and stylish is what works for me” and believes James Bond represents the “quintessential cool” that every modern man aspires to.
Courtney captures the refined elegance of Q Bespoke and is particularly fond of slate grey wool suits. When it comes to casualwear his main concern is comfort, but he “loves bespoke fitted suits, they look so much better than normal ready-to-wear”.