England Hero Sir Ian Botham Shows Who's Boss

England Hero Sir Ian Botham Shows Who's Boss
England Hero Sir Ian Botham Shows Who's Boss
 
England Hero Sir Ian Botham Shows Who's Boss
England Hero Sir Ian Botham Shows Who's Boss
 
England Hero Sir Ian Botham Shows Who's Boss
England Hero Sir Ian Botham Shows Who's Boss
 

As England being their preparations to take on Australia in this year's Ashes Tests, former England captain and Ashes hero Sir Ian Botham is swapping cricket whites for chef whites as he becomes Beefeater's new Boss of Beef this summer.

To celebrate this role as the official Boss of Beef, Botham - known affectionately to millions as 'Beefy' - pays tribute to iconic bosses in a series of tongue-in-cheek pictures. The England hero is famous for his love of cricket and steak so naturally Beefeater invited him to come on board and cement his 'Boss of Beef' credentials in this series of lighthearted photos.

In one, Beefy gives a timeless depiction as he dons a mobster suit to recreate the classic shot of Marlon Brando's character in The Godfather.

In another, he puts down the bat to point the 'You're Fired' finger at a quivering Apprentice, dressed in a classy suit as no-nonsense entrepreneur Lord Alan Sugar.

Finally, before he retired for tea back at the pavilion, England all-rounder Beefy even found time to take on the role of the nation's most cringe-worthy boss, The Office's David Brent.

Sir Ian said: "Not only have I been given a great role as the Boss of Beef this summer, I've been able to relive some of the most famed bosses of all time, giving me a glimpse of what it takes to be the boss.

"As a food lover myself, coming on board with Beefeater couldn't be more fitting; we both love a good steak and a great celebration! I'm really excited to be working with the team and have loads of great activities lined up to 'beef up' the summer."

Sarah Tinsley, Head of Marketing at Beefeater added: "We were bowled over when Beefy dusted off his whites and took to our kitchen. As Beefeater's new Boss of Beef this summer, he will be involved in a lot of exciting activities; whether it's in the restaurant, through our brand new Facebook and Twitter pages or out and about at special events, Sir Ian will be bringing 'Beefy' fun wherever he goes!

"We know he'll be just as great grilling a steak as he was bowling a yorker so we're very excited to have such a national treasure and genuine steak fan come on board and celebrate with Beefeater this summer."


The below video shows Beefy as he dons a mobster suit to recreate the classic shot of Marlon Brando's character in The Godfather; pointing the 'You're Fired' finger at a quivering Apprentice, dressed in a classy suit as no-nonsense entrepreneur Lord Alan Sugar and finally taking on the role of the nation's most cringe-worthy boss, The Office's David Brent.

And of course, the day wouldn’t have been complete without Sir Ian Botham also commencing with an induction into his new role by spending time learning how to grill the perfect steak at the Whitbread Skills Academy.


Following its launch in 1974, Beefeater now stands at over 140 restaurants across the UK. Renowned for serving up great tasting quality steak and enjoying a good celebration, Beefeater prides itself on an on-going commitment to offer a diverse menu with a wide variety of affordable food for the entire family.

© Cricket World 2013