Sussex CCC is delighted to announce the largest sponsorship deal in the Club’s history, which sees Farnrise Construction appointed as the Club’s Major Sponsor for the next three seasons.
This arrangement will see the Farnrise branding on the LV= Championship and Friends Provident t20 kit, as well as the brand new Clydesdale Bank 40 strip. Under the arrangement, which includes an option to extend for a further two seasons, Farnrise will be supporting cricket at all levels in Sussex and will also be sponsoring the Academy and County Age Group squads along with the age group area representative teams and the Sussex Women - including their junior section.
In addition, Farnrise will be supporting the community work of Sussex Cricket and the Sussex Cricket Board, as the Club and Board seek to grow participation and develop local talent.
Farnrise have sponsorship experience with Crystal Palace FC, though this will be their first foray into cricket.
This will be the biggest sponsorship deal in the Club’s history and shows the growing commercial interest in cricket.
Farnrise Construction was formed in 1993 and the company has achieved steady growth, resulting in an anticipated turnover this year exceeding £35million. The company Head Office is in Caterham, though delivery teams are based all around the South East including within Sussex. With extensive experience of working with many bodies in Sussex, including both East and West Sussex County Councils and Hurstpierpoint College, Farnrise were appointed as main contractors for the first phase of the County Ground development, which is currently in progress and will complete during 2011.
Dave Brooks, Sussex CCC Chief Executive, said: “During the selection process for our contractors, it became clear that the senior team at Farnrise held very similar values to those of Sussex CCC. Over the last 6 months, this relationship has developed very successfully and we look forward to welcoming Farnrise, their Board and staff in to the Sussex family, where their commitment to all levels of the game can only support our ambitious plans to maintain our successful playing record.”
Ian Davis, Sussex CCC Commercial Manager, said: “This is a great scoop for the Club and is very welcome news in such a volatile economic climate. The profile of cricket has risen tremendously over the past few years and we have worked hard on developing a successful playing squad, which is a key attraction to major companies such as Farnrise. We look forward to the next few years with Farnrise Construction on board as Major Sponsors.”
Gary Firmager, Managing Director, Farnrise Construction, said: “We are delighted with the opportunity to link up with the sport of cricket and, in particular, such a successful county as Sussex.
“We believe that the partnership formed with Sussex along with our other sporting links, will further develop our company brand and help achieve our business ambitions of becoming the leading regional contractor, with a turnover in excess of £100 million. It is reassuring to find other like-minded organisations, such as Sussex Cricket, that share our commitment to corporate social responsibility and share our business ethics.”
© Sussex CCC