Friday 5 November 2010 

Football Awards At Cricket Ground

Football Awards At Cricket Ground
Football Awards At Cricket Ground
 

They may ply their trade on a different type of pitch but that didn’t stop the 2010 MBNA Northwest Football Awards from being held recently at The Point, the stunning new multi-million pound conference and events facility at Old Trafford Cricket Ground.

The awards, conceived and created by North West media e-news website How-do, celebrated the finest North West footballing talent both on and off the pitch.

The evening was expertly compered by Sky Sports presenter Ed Chamberlain and attracted over 470 guests from football and football related services, who were able to mingle with such greats as Sir Bobby Charlton CBE and Jimmy Armfield CBE.

It was a tremendous night of entertainment with a recurring theme of ‘courage overcoming adversity’, so it was fitting that the evening was also beneficial to Breakthrough Breast Cancer’s North West Appeal, with £12,000 being raised via raffles and donations.

Commenting on the night, The Swift Event’s director Katherine Swift says: “This is the third year that we have managed the awards and without doubt it was the biggest and most successful to date and has firmly established itself as a key date in the regions’ sporting and commercial calendar.”

Katherine adds: “The Point was a superb choice of venue providing the perfect backdrop for this unique sporting occasion. The suite looked amazing and we were impressed with the way everything was handled, nothing was too much trouble.”  

The Point, a purpose-built facility able to accommodate conferences, weddings or formal dinners for up to 1,000 people, is already proving a popular venue with bookings being taken upto 2015.


Meanwhile, Lancashire County Cricket Club captured the ‘Best Use of Digital Media’ prize at the England and Wales Cricket Board’s Business of Cricket Awards (BOCAs) for the CGI animation of The Point, the Old Trafford Club’s stunning new multi-million pound conference and events facility.

LCCC Commercial Director Geoff Durbin was at the BOCAs dinner to collect the award. He said: “With such an eye-catching and thought-provoking building under construction, we knew that the promotion of The Point could not be either half-hearted or old-fashioned. The video is neither of these things and truly reflects the state-of-the-art facility it advertises. We are very proud to have won this award.”

The purpose of the CGI, created by Manchester based Mi alongside architects BDP, was to show potential clients the versatility of the finished venue before building work had been completed. The CGI was used online and also sent to key decision makers across the North West on specially designed USB memory sticks.
 
The fly-through video creates a world not dissimilar to Disney’s Fantasia, with chairs, pens and notepads all dancing around The Point to a magical soundtrack. It displays the true versatility of the suite, switching from a conference set-up to a wedding scenario in the blink of an eye.

The Point, a purpose-built facility able to accommodate conferences, weddings or formal dinners for up to 1,000 people, is already proving a popular venue with bookings being taken as far ahead as 2015.

Lord’s was the venue for this prestigious annual event which honours outstanding achievements by Marketing, PR and Commercial teams across the First Class Counties.

The impressive video can be viewed online at www.thepointatlccc.co.uk