New design, rich tradition
The new branding and bottle design reflect Harrogate Spring Water’s rich history, being sourced from the original British spa town, Harrogate, which has been providing water since 1571.
This lineage is now highlighted on pack along with an image of the Royal Pump Room; enhancing the authenticity of the product and celebrating Harrogate’s role in the development of bottled water in the UK.
Sourced in the heart of Yorkshire within a protected conservation area, Harrogate is synonymous with the highest quality, with all the hydration benefits of naturally sourced spring water.
Harrogate Spring Water has partnered with England Cricket as the new 'Official Water Of England Cricket' as part of a brand refresh.
Harrogate Water Brands, which owns Harrogate Spring Water and charity water brand Thirsty Planet has, in conjunction with the England & Wales Cricket Board (ECB), unveiled a new look across its range.
From the end of May, the new 'Diamond Bottles' will carry the England Cricket logo and 'Official Water of England Cricket' copy on all labels and packaging.
This agreement with England Cricket is the biggest struck by Harrogate Water Brands to date and will see England players supplied with Harrogate Spring Water at every home international, starting with the Twenty20 International against Sri Lanka on 20th May at the Kia Oval.
Harrogate Spring Water will also sponsor any on-field drinks breaks, now called the 'Harrogate Spring Hydration Break' and there will be stadium announcements and branding to further reinforce the partnership.
The new bottles are made up of a striking diamond design which is designed to be instantly recognisable and appeal to potential customers.
"We’re thrilled to work with the ECB to become The Official Water of England Cricket," James Cain, managing director of Harrogate Water Brands, said.
"This sponsorship deal with one of the best cricket teams in the world is a major statement of intent from Harrogate Spring Water, and emphasises our commitment to maintaining our position as the No.1 premium British spring water.
"The brand’s partnership with the ECB and packaging refresh comes on the back of a progressive move that will quadruple Harrogate Water Brands’ current business output.
"Since 2002, we’ve achieved annual growth of over 30 per cent, and £10m in turnover. To capitalise on this we have invested £8m in a state-of-the-art bottling facility.
"This will significantly increase our capacity so we can cater for the growing demand. We’re thrilled with the new designs. They look beautiful, and will certainly provide the ‘wow factor’."
© Cricket World 2014