Ahead of his return to the England side, Citizen Watch UK brand ambassador Kevin Pietersen has taken part in a photoshoot to launch the new Citizen Watch Men's AW13 collection.
He was snapped by leading sports and fashion photographer Mark Newton, the shoot capturing the different looks of Pietersen, bringing to life his strong persona and love of fashion, all complemented with the new cutting edge Citizen timepieces.
Pietersen then surprised local school children who were invited to the shoot location with a fun game of yard cricket. The surprise cricket game* and a behind the scenes video will all form part of the Citizen Watch campaign activity.
Managing Director, Mark Robinson said, "Citizen has worked with Kevin for over eight years and I’m delighted to be able to continue our relationship with one of England’s sporting icons.
"This year we wanted to create a campaign that not only showed KP in a sporting context but to also convey his personal style and how to wear Citizen for different looks and occasions."
Pietersen added: "Working with the Citizen Team and Mark Newton on the shoot really tested me, but it was great to see the edgy style of the shots, that are totally in line with Citizen’s cutting edge appeal."
The new AW13 Citizen Men’s Collection includes: Men’s World Time A.T starts from £369, Satellite Wave Air £1,795, Navihawk A.T from £449, Promaster Altrichron from £595. Available nationwide from September 2013 onwards.
BONUS: Q & A with Kevin Pietersen
What are the best bits about being a brand ambassador for Citizen Watches?
Citizen is a truly global brand and it’s great to see the watches I support wherever I travel in the world. The sheer size and power of Citizen means it’s constantly innovating and releasing new designs to keep the watches looking stylish and functional.
Which watch from the new AW13 collection has caught your eye? The new Satellite Wave-Air
CRICKET AND THE ASHES
What was your proudest moment of your cricket career to date? Being selected to play for England
What was your most favourite playing Ashes moment to date? Probably my double hundred in Adelaide
Where did you get your inspiration for the Switch Hit?
I am always looking for scoring options and realised that was a way of manoeuvring the field. I practised it a lot in the nets before I played it for real in a game.
Who do you fear the most out of the Australian team?
I don’t fear, I respect. Don’t write the Aussies off, they are a proud nation and will fight hard in every session
Who are your best mates on the England team?
It’s a small group and I play all 3 forms so I see all the lads regularly. The young players coming through are a talented bunch. I get on well with Cooky, Steve Finn, Ravi Bopara, Eoin Morgan, Joe Root
How many cricket bats do you usually have in your bag? Do you have a lucky bat? I normally carry 3 or 4 and use one I like until it breaks
Where is your favourite place to tour and why?
I love the Caribbean. The Islands are very chilled and relaxed, the climate is great, beaches superb and they love their cricket over there
How hard has it been for you to maintain your fitness when injured?
It’s part of being a pro sportsmen but for me it’s my job so you have to do it and I am very disciplined when it comes to fitness and rehab
How do you keep motivated? It’s frustrating not being able to play so that drives me if I’m injured. I always want to improve so that keeps me going
What’s the best bit of gossip you’ve heard about yourself?
Ha ha, I have heard some unbelievable stuff; When I was house hunting a couple of papers suggested I was looking at a £15m house…….as if!
How do you like to be described? As an entertainer
How would you describe your fashion style? Nice and simple but on trend
Which piece of clothing can you not live without? Shorts
KP LOVES…BESIDES CRICKET
Besides cricket what secret talent do you have? I love flying, and I’m pretty good on Flight Sim
Can you tell me about your most recent charity work?
Yes I did some work for Red Bus. They are a children’s charity and do some great work for underprivileged children
What is the biggest life lesson ‘wisdom’ you can share with Citizen? Always wake up looking to improve.
What’s next for Kevin Pietersen? It’s a big Summer of cricket in England and then in Aus so that’s all I am focussing on right now.
Last book you read? The secret race by Tyler Hamilton
Favourite gadget? Remote controlled helicopter
Favourite holiday escape? Going on Safari
What music are you currently listening to? Anything Pop
Facebook or Twitter? Both