Friday 5 April 2013 

IPL 2013: Chennai Super Kings Unveil New Merchandise Range

Chennai Super Kings Unveil New Merchandise Range
Chennai Super Kings Unveil New Merchandise Range
 

Chennai Super Kings, one of the nine competing teams of IPL & leading sports brand in India is all set for the new season of action packed IPL. The team is all geared up for IPL 6 with Captain Dhoni, Coach Stephen Fleming and his young brigade.

Chennai Super Kings is set to make this season better and bigger with a focus on the youth. Amongst the new cricket gear being launched, there will a range for youth which includes three grades- Super Kings Pride Junior, Super Kings Elite Junior and Budding Super King Junior.

These gears for all age groups will be available from 15thof April. These kits will include Kit bags, Batting gloves, Leg Guards, Thigh Guard, Arm Pad, Abdomen Guard and English Willow Bats will be sold through Retail Sports stores, gift shops and whole sale stores in the state ranging from Rs. 3800/- to Rs 9900/-.

Brand Chennai Super kings is also launching their new range of merchandise strategically dividing them into categories such Fan gear & Fashion wear. A total of 73 designs are planned keeping in mind the quality requirements, fashion sense of youth and value for money. The new range also includes school bags, Sippers, key chains along with a variety of home, office products & other accessories.

Chennai Super Kings is the first IPL team to have full-fledged International operations through its exclusive partnership with Ingene Entertainment (a Los Angeles based Co), launched prior to the last IPL season.

The official international merchandise store, www.ShopSuperKings.com, exclusively for fans outside India, recorded unprecedented sales across 35 countries in 6 continents in just the first 4 months since launch. About 80% of sales were from fans of Indian origin and nearly 20% from a multi-ethnic (non-Indian) fan base – a true testament to the Chennai Super Kings’ universal appeal.

Speaking on the occasion, Mr. T. S. Raghupathy, Executive President, India Cements Ltd. said, “We are confident that under the leadership of Captain Dhoni, Coach Stephan Fleming and support of proud fans of Tamil Nadu, the team will put an exemplary display of sportsmanship once again. The team has gained immense popularity amongst the youth and adding to the initiatives, we have drawn a new generation of fans by launching an exclusive range of merchandise and cricket gear which will be available in 600 centers in India.

“This year, we have also tied up with Switcher; a European fashion brand owned by Tirupur- based PGC corp, as Merchandise partner for India. We are thankful to our existing sponsors for their continued support and also pleased to welcome new sponsors” added Raghupathy

Over 20 million Chennai Super Kings fans tuned into the Facebook page to watch captain MS Dhoni respond to their questions during the live webcast of a press conference. Out of all IPL facebook pages, more than 1, 75,000 fans are talking about Chennai Super Kings which is expected to grow further during the course of the conference.

Cricket Gear

Junior
I Grade – Super Kings Pride Jr
II Grade – Super Kings Elite Jr
III Grade – Budding Super King Jr

Seniors
I Grade – Super kings Pride
II Grade – Super Kings Elite
III Grade – Super Kings Pro

Merchandise
Total – 73 designs
66 – Lifestyle
7 – Uniform  Style