Marylebone Cricket Club (MCC) has extended its partnership with the Indian Premier League (IPL) for a seventh year and the tournament will continue to promote the MCC Spirit of Cricket message.
The seventh season of the IPL gets underway tomorrow (16th April) and the tournament's teams and players will continue to endorse the 'Play Hard, Play Fair' message.
The eight team captains will sign a pledge ahead of the event to declare that the competition will be played according to the MCC Spirit of Cricket.
"The IPL is one of the most popular and exciting competitions in world cricket, and we are delighted that each captain will promote the MCC Spirit of Cricket message this year," MCC Head of Cricket John Stephenson said.
"The campaign highlights respect for everyone involved in the game, from supporters to players, umpires to coaches.
"MCC believes that cricket should be played hard and that it should be played to win, but not at all costs.
"To have players of the calibre of those involved in the IPL support the campaign is fantastic for the Club, as we continue to promote the ‘Play Hard, Play Fair’ message across the cricket world. MCC wishes everyone well for the 2014 tournament."
Ranjib Biswal, Chairman, IPL Governing Council, said: "Everyone involved with the IPL recognises the importance of MCC’s Spirit of Cricket campaign, and it’s crucial that it plays a big part of the competition again this year.
"The IPL has a huge worldwide following and we are delighted to be working with MCC to promote this very important message."
And Sunil Gavaskar, Interim President, BCCI-IPL, said: "MCC Spirit of Cricket is a vitally important campaign that I am delighted the IPL is backing again this year.
"Some of the biggest names in cricket are taking part in the tournament and their support for the ‘Play Hard, Play Fair’ message will be very impactful for spectators across the world."
© Cricket World 2014