Joe Root has joined fellow sports icons Jonny Wilkinson and Jessica Ennis-Hill by becoming an ambassador for Vitality to promote healthy living and positive lifestyle choices.
The England batsman will be hoping to inspire cricket fans to get active and make positive health and lifestyle changes, as well as offering practical advice and motivating people to take achievable steps towards lifelong wellness.
Research conducted by Vitality shows that making improvements to activity levels make a positive impact on people's long-term health and with incentives and rewards people can be encouraged to make healthy choices every day.
Vitality has sponsored UK Test cricket grounds since 2014 and this partnership strengthens their association with cricket.
As part of the official announcement Root was on hand at Headingley, which hosts the first England Test of the summer against Sri Lanka, starting on 19th May.
He was there with his brother Billy and father Matt - both former team-mates of his - to share his experiences of growing up with the game as well as to take part in a set of cricket drills designed to highlight how people can use cricket to stay active.
"I’m really excited to be joining Vitality as an Ambassador," Root said.
"Vitality shares my belief that everyone can take small steps today to dramatically improve their wellbeing over the long-term, regardless of their current state of health.
"I’m looking forward to using my role to help communicate this message and to encourage people to make positive lifestyle changes."
Nick Read, Commercial Director at Vitality, said: "We are delighted to announce our new partnership with Joe.
"Joe is one of the world’s top sportsmen and is already an inspiration to people of all ages.
"It’s great to have him on board as an Ambassador to share our passion for healthy living and to help us engage with and motivate a new audience."
© Cricket World 2016