Children's activity accreditation service KalliKids have signed up Sussex and England all-rounder Michael Yardy as an ambassador.
The company works to help parents make informed choices about children's activity providers and services and has signed up Yardy along with tennis star Julie Pullin to help educate youngters and give them the best chance to fulfil their potential.
"We're delighted to announce Mike and Julie as Ambassadors for the KalliKids brand," said its founder, Karen Bach.
"I know their fantastic sporting achievements and determination will act as a source of inspiration for many of the families who use our website to select the best children's activities and tuition providers."
Yardy, who has played 28 One-Day Internationals and 14 Twenty20 Internationals for his country, was part of England's triumphant ICC World Twenty20 squad in 2010.
He has spent the entirety of his first-class career with Sussex.
Since KalliKids.com went live on 17th January 2013, the website has attracted 100,000 visits.
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