Former England captain David Gower has been unveiled as independent wine merchant Laithwaite's Wine's brand ambassador.
Laithwaite’s Wine is a familiar brand name amongst cricket fans after the company became an ‘Official Partner of the England Cricket Team’ last summer and this ambassadorship further strengthens the company’s standing as an Official Sponsor of England Cricket.
As part of the partnership, the company has launched The Gower Selection, a case of 12 wines personally chosen by the cricket legend for Laithwaite’s Wine customers.
Commenting on the partnership, Laithwaite’s Wine Managing Director, Glenn Caton said: "Cricket and wine are the perfect combination and David’s knowledge and passion for both makes him the perfect Laithwaite’s Wine ambassador.
"Through our role as Official Sponsor of English Cricket we have been able to showcase our diverse range of wines to an audience that’s the ideal demographic fit for our business. Last year we served over 14,000 glasses of wine at eight Test Match Grounds over 34 days; we are now extending our offering to cricket fans by providing an exclusive cricket collection to be enjoyed at home."
Former Ashes-winning England cricket Captain and Laithwaite’s Wine Ambassador, David Gower commented: "You can't beat relaxing in the sunshine at a cricket ground, watching an exciting match while sipping just the right wine. I love that feeling when you discover a truly cracking bottle – so working with the friendly Laithwaite’s Wine team to share a selection of 12 pitch perfect wines for fellow cricket and wine-lovers to enjoy during the Ashes has been a real pleasure.
"With hundreds of wines to choose from to suit every taste and occasion, sourced from exciting vineyards across the world, this has been a challenging but extremely enjoyable task. I’ve been able to match two passions to pick out the best wines to complement the cricket and the upcoming Ashes.
"Whether it’s the smooth ‘delivery’ of Le Grand Chai Bordeaux or the zesty lemon and apple flavours of The Rustler Chenin Blanc to take you to the ‘close of play,’ I hope cricket and wine lovers everywhere will enjoy the selection as much as I enjoyed discovering it."
As well as launching his selection of exclusive wines to complement the cricket, Gower, who led his team to victory during the 1985 Ashes competition, will be a familiar face alongside Laithwaite’s Wine at matches and will be active on the company’s social media channels throughout the summer.
The Gower Selection is available for £99.99.
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