Hayden Launches 'Go Beyond With Singapore Airlines' Campaign

Hayden Launches 'Go Beyond With Singapore Airlines' Campaign

Matthew Hayden pictured at the launch of the 'Go beyond with Singapore Airlines' campaign

©Singapore Airlines

Tourism & Events Queensland, in partnership with Singapore Airlines, announced the 2013 summer campaign - Go Beyond with Singapore Airlines. 

Launched by former Australian cricketer Matthew Hayden, Singapore Airlines’ extensive network, seamless connections and single ticket booking with their domestic partner Virgin Australia will make the Great Barrier Reef more accessible to the Indian traveller.

To kickstart the campaign, Singapore Airlines and SilkAir are offering a special all-inclusive return fare of Rs 59,000 from any of their online 11 cities in India - Ahmedabad, Bangalore, Chennai, Coimbatore, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, Thiruvananthapuram and Visakhapatnam – to Brisbane. This special fare is on sales from 7 - 31 March 2013, for travel from 7 March to 30 September 2013.

Introducing the Go Beyond summer campaign; Matthew Hayden, a true Queenslander at heart reminisces his many adventures at Australia's favourite holiday hotspots in Queensland - Cairns, Hayman, Hamilton Island, Gold Coast, Sunshine Coast, Moreton Island, Fraser Island to name a few.

“I am delighted to be in partnership with both Tourism & Events QLD and Singapore airlines to promote my favourite destination…Queensland," he said.

"As my home state, I have had the opportunity to travel the length and breath of Queensland sampling the delights of holiday destinations and the wonderful food that we have that is unique to Queensland. The campaign that will be launched in a weeks time will promote the opportunity for Indian visitors to “go beyond” the City gateways’ of Australia and discover the unique attributes that Queensland has to offer.

"Singapore airlines and Virgin Australia will allow more Indian’s to visit places such as Hamilton Island / Hayman Island in the Whitsunday’s, Cairns in North Queensland and of course the world famous Gold Coast. I will also be announcing a holiday that money can’t buy contest on March 18, 2013, especially aimed at Indian’s planning to visit Queensland."

Announcing the ‘Go Beyond’ promotion, Mr. G.M. Toh, General Manager India, Singapore Airlines said, "The allure of Australia in general and the natural beauty of Queensland in particular, is ever growing amongst Indian travelers, Through this joint campaign with Tourism and Events Queensland, Singapore Airlines is offering our customers in India an affordable and value-for-money way to experience the beauty of Queensland."

Ms. Ryna Sequeria, Marketing Manager – India, Tourism & Events Queensland, said, "'TEQ are delighted to be working alongside Matthew again to promote his home state of Queensland. Matthew is the favourite son of the Queensland cricket fans and we know he has many supporters and fans in India as well. Matthew is the perfect fit to help TEQ promote the delights that Queensland has to offer visitors."

For more information on this special offer, please log onto www.singaporeair.com.  Singaporeair.com is a convenient platform that allows you to plan your travel, book tickets, select your seats, check-in online, check your flight’s status and avail all travel related information.