Top cricketers in England cricket came together at The Black Prince Trust for the launch of 'Cricket Has No Boundaries' initiative launched by NatWest.
After supporting the game in England and Wales for over 36 years, NatWest launched a fresh partnership with the England and Wales Cricket Board (ECB), becoming their principal partner.
The 'Cricket Has No Boundaries' initiative is aimed to support ECB's aim of game for all with authentic real life examples and inspirational messages featuring various cricketer's like Ebony-Jewel Rainford-Brent, the first black cricketer to play for the England women’s team.
The financial brand will also become the first ever official partner for cricket charity Chance to Shine, which aims to use cricket to help them extend the reach and impact of the programme.
NatWest Chief Marketing Officer David Wheldon believes the new initiative will help them reach the game to a wide range of people across the country.
“We’ve been supporting cricket since 1981, so we’re delighted to extend our partnership to become the principal partner of the ECB.
“Diversity, inclusion and doing the right thing are extremely important to us and that’s why we’re partnering with the ECB as we work together to make sure it’s a sport open to anyone and everyone.
“We’re bringing this to life through the ‘Cricket Has No Boundaries’ campaign and we’re delighted to become the ECB’s principal partner, working with them to make cricket even more accessible to all.”
Chief Executive Officer of the ECB Tom Harrison lavished praise on NatWest and their intention to develop the game at various levels.
“NatWest have been one of cricket’s biggest supporters over the course of four decades, putting their weight behind a range of competitions and programmes.
"This new partnership will see us working even more closely together, with NatWest our Principal Partner supporting cricket from grass roots to international level.
"They have a deep knowledge of the sport, a respect for its traditions and the drive to help us to further develop cricket as a game for everyone.”
Director of Women’s Cricket at Surrey County Cricket Club Rainford-Brent added: “Cricket has made great strides to broaden the range of people accessing the sport. The NatWest partnership is a fantastic way to ensure this great work continues.”
The above video contains soundbites of various England cricketers play a game of blind cricket with children from a local primary school during the launch.
© Cricket World 2017