Tuesday 23 September 2008 

Loring Appointed Derbyshire Chief Executive

Derbyshire County Cricket Club has appointed Keith Loring as Chief Executive following the departure of Tom Sears.

Loring was approved as the Club’s first choice for the position at a committee meeting last night and he will take over the reins when Sears departs at the end of next week.

He has worked as Head of Commercial at the County Ground since 2003 and has played a key role turning around the Club’s financial fortunes during that time.

He has been very much involved in cementing strong relationships with sponsors such as Printability 2000 Ltd, Marston’s Pedigree, Don Amott Leisure Kingdom and UK Security Services Ltd as well as masterminding the promotional campaigns that have seen a huge growth in gate receipts despite inconsistent performances on the field in recent years.

Loring and his Commercial Department have also been largely responsible for expanding the popularity of events such as the Boundary Club lunches and the annual Player of the Year Awards Evening.

His previous experience as a Chief Executive includes 10 years with Brentford Football Club and he was also at the helm for seven years at Derby County Football Club; a period which included the planning, building and opening of Pride Park Stadium.

Loring commented: “Under the leadership of Tom Sears and with the assistance of my Commercial team, the Club has come a long way off the field during the past three years.

“However, with the forthcoming changes in the cricket competition plan for 2010, it is important that we look at every which way that we can improve the match-day experience of our members and customers.

“With John Morris’s team having been unbeaten at home in the LV County Championship this season, it is important that we match his ambition by improving the facilities at the County Ground.

“I will be working closely with Chairman Don Amott in looking at every possible way that this can be achieved.”

© Derbyshire CCC