Lycamobile Partners With English Test Grounds
Lycamobile have announced a partnership deal to become the official mobile partner of the Test match grounds in England ahead of the 2014 season.
Brand awareness campaigns will be launched at Lord's, The KIA Oval, Emirates Durham ICG, Edgbaston, Headingley, Emirates Old Trafford, The AGEAS Bowl, The SWALEC Stadium and Trent Bridge ahead of 47 days of international this summer as Sri Lanka and India tour.
Lycamobile has also become the official mobile partner of Surrey County Cricket Club for the 2014 season.
The partnership deal includes all Surrey CCC matches as well as the internationals held at The KIA Oval this year against Sri Lanka and India.
Through the partnership, Lycamobile will also support the club's CSR programme in the local community.
"Lycamobile has a long tradition of supporting cricket and cricketing communities and we’re delighted to continue that through our Test Match Grounds partnership and sponsorship deal with Surrey County Cricket Club during 2014," Subaskaran Allirajah, Lycamobile chairman said.
"The deals are the perfect platform to excite our audience of long-standing cricket fans and we’re looking forward to working with both partners during what’s set to be a fantastic summer of cricket."
And Richard Gould, CEO of Surrey County Cricket Club, added: "It’s fantastic to welcome Lycamobile to Surrey County Cricket Club as Official Mobile Partner for 2014 in what is set to be a great year of cricket.
"Lycamobile’s ongoing support of cricket and communities around the world is testament the brand’s passion for the sport, and we look forward to working together in 2014."
© Cricket World 2014