Tuesday 23 November 2010 

Marston's Launches New Ashes Campaign

With the mighty Ashes just about to begin down under, it just wouldn’t be cricket without some good-humoured banter to reflect the true spirit of the occasion would it?

Marston's Launches New Ashes Campaign

So the Official Beer of England, Marston’s Pedigree, has just unveiled a new series of adverts ready for the start of the first test match.  The ads are a continuation of the award winning campaign that helped England to victory last year - and they don’t pull any punches!

Marston's Launches New Ashes Campaign

The tongue-in-cheek ‘England has it campaign’, continues to focus on Pedigree’s heritage and finely crafted ‘breweriana’ to deliver lines that are sure to kick start the banter ahead of the first test in Brisbane.

Marketing manager Des Gallagher said: “As a long standing supporter of English Cricket we wanted to put together another campaign that really stokes the fires and gets people behind England and engaged with the series from the start. And with the Ashes taking place down under, providing a unique free on-demand service is important to keep the conversation going.  

Marston's Launches New Ashes Campaign

“The light-hearted campaign demonstrates our superiority off the pitch; and we look forward to seeing our boys do the same on it!”

The ads will launch in the Telegraph Sport on 24th November as part of a deal which sees Simon Hughes travel out to Australia to provide daily ‘Marston’s Pedigree Ashes Updates’ on Telegraph TV throughout the five test series.