As the news of England regaining the Ashes on home turf starts to sink in, Marston’s is raising a glass to an additional million glorious pints that have been quaffed in bars and homes across the land during the test series.
The official beer of the England cricket team saw a historic rise in sales throughout the five-match showdown, with jubilant cricket fans choosing Pedigree as the perfect match-day refreshment.
As if that wasn’t enough, Marston’s Ashes Ale lifted its pace to match the on-pitch action. The seasonal guest ale for June and July beat sales records with over 350,000 pints sold over the eight week Ashes period.
Marston’s marketing manager Des Gallagher said: “As a passionate supporter of the England team, we’ve always had faith that victory over the Aussies was in the making.
“Now our faith and loyalty have been rewarded not only with a historic victory, but with the knowledge that more cricket fans than ever before have chosen Pedigree to accompany the world class action.
“The victory is even more sweet as it comes on our 175th anniversary of brewing. We can’t thank the boys enough for a winning test series we’ll always remember.”
Pedigree changed its colours to the red and white of St George to spur the boys on following a proms at the Marston’s brewery on St George’s Day where the brewing beer was serenaded by opera girl group Elysium and England’s Barmy Army.
The ‘England Has It’ campaign summed up Marston’s patriotic support with a series of satirical adverts poking good-humoured fun at the Aussies during the series which launched in June with ‘England has History. Australia has Previous’ and on winning released on Monday 24th August read, “Britannia Rules. Matilda Waltzes’.
Marston’s also gave drinkers in pubs and homes across the country the chance to win Ashes tickets, get a limited edition Ashes pint glass and cricket hat win Ashes t-shirts and who could have missed the ‘March of the Maiden’s’ which saw supporters ‘caught with a Maiden’ in pubs and cricket grounds and posted on a blog for cricketing fans to engage in some banter online at www.ashesbanter.co.uk