New Balance, the global athletic footwear and apparel brand has announced the signing of Jonathan Trott, England’s Test cricketer, on a three year arrangement.
Trott, one of the world’s leading batsmen joins New Balance’s group of elite athletes, including South African star cricketer Dale Steyn, currently ranked as the world’s No.1 Test bowler, and Pat Cummins, Australia’s youngest Test cricketer for 50 years, as New Balance commences to establish a brand position in cricket around the globe.
“We are delighted to have signed Jonathan Trott, one of the world’s leading Test batsmen” says Alan Hed, New Balance’s Executive Vice President for International.
“This will allow the brand to continue developing its global reputation for performance products with the New Balance range encompassing both cricket footwear and cricket equipment for the first time.”
Jonathan Trott said: “New Balance provides high quality performance footwear that not only looks great but is extremely durable and comfortable, exactly what a cricketer requires to keep at the top of his game."
"I am very pleased to be able to help on development as well as competing with New Balance’s high quality range of performance cricket footwear, bats and equipment."
Jonathan Trott is in India ahead of the opening match in the India test series on November 14th in Ahmedabad, to be followed by the back-to-back Ashes Test series’ in 2013.
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