Tuesday 16 June 2009 

New Gatorade Drink For NUSC At Tri-Nations Championship

Ashbrooke Sports Club, Sunderland

Northern Universities Student Club Community Cricketers Elite were today bowled over by Gatorade offer to supply them with their newest blackcurrant flavoured sports drink at the Hilton Newcastle Gateshead Tri Nation Championship in June.

Gatorade is the World’s most researched sports drink, owned by PepsiCo and supplied by Britvic Soft Drinks in the UK. Gatorade is the only sports drink with an optimal scientific formulation. Gatorade is formulated to Rehydrate, Replenish and Refuel and has no artificial sweeteners, flavours or colours, and no preservatives. Its use in cricket spearheaded by Australian fast bowling legend Brett Lee.

John D Holland, Director of Cricket for the NUSC was clearly delighted adding:  “Gatorade is used by more athletes and teams than any other drink, and is the expert in the field of sports nutrition.  To be asked to help promote their new flavour shows how far this club is growing-The Tri Nations championship is an extreme challenge to be undertaking, club cricketers against International cricketers but we hope Gatorade can give the players the physical boost to perhaps spring a surprise so we are grateful to the company for their support.

Lynda Kerr, Customer Development Manager for Britvic Soft Drinks added that said she was delighted that Gatorade could continue its involvement with NUSC and look forward to cheering them on during the Tri Nations in June.

To find out more details on NUSC visit www.nusc-ccelite.play-cricket.com  or www.cricketworld.com/nuscccelite - special match coverage is available via the clubs members only website.  For more details including log on details contact nusc-ccelite@o2.co.uk  To see how Gatorade can assist your sports team log onto on http://www.gatorade.co.uk/