Monday 27 July 2009 

New Sponsor And New Batting Order For England

	 New Sponsor And New Batting Order For England
New Sponsor And New Batting Order For England
© Action Images / Andrew Couldridge Livepic
 
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England captain Andrew Strauss has confirmed that returning batsman Ian Bell will take his place at number four in the order when the third Ashes Test begins at Edgbaston on Thursday.

Strauss was speaking at a media conference to announce that Brit Insurance are to replace Vodafone as England's principal sponsor for four years from 2010.

"That (Bell batting at four) is the least possible disruption for the other members of the side," he said.

Strauss, who scored 161 to help England to a 115-run win at Lord's to put them 1-0 up in the series, also said he was 'very confident' that Andrew Flintoff would be fit for the match.

Regarding the sponsorship link-up, David Collier, England & Wales Cricket Board (ECB) Chief Executive issued the following statement.

“We are delighted to welcome Brit Insurance as the new principal sponsor of the England Cricket Teams. With an established brand and excellent reputation within the sport we are looking forward to working closely with them over the coming four years. I would also like to take this opportunity to express our gratitude to Vodafone who for the past 12 years has been a fantastic supporter of cricket in this country.”

Dane Douetil, Chief Executive of Brit Insurance added: “We are delighted to become the principal sponsor of the England team – it is a logical next step in our brand development strategy. Brit Insurance is already a well known name in cricket,  those who follow the sport will already know us and will have seen our commitment to the game over the past six years.“

© Cricket World 2009