The Club have appointed Perry Deakin as Commercial Director & Deputy Chief Executive to drive forward their commercial operation and provide the necessary backing in pursuit of honours on the playing front.
Deakin brings a wealth of experience and expertise to the County Ground from working at senior level in sport for the last 10 years, most notably having spent 5 years as Commercial Director of Premier League , Birmingham City with Karren Brady, who recently headlined a sell-out networking event at Northants Cricket, bringing over 300 of the regions business leaders together for lunch.
The appointment follows significant success off the field over the last few months, when Deakin has worked with the club on an advisory basis.
“Perry has already added greatly to our ability to promote Northants Cricket to a local and national market,” declared Chief Executive Mark Tagg in confirming the appointment of Deakin.
“He has been working with the club for a number of months and has consistently shown the level of professionalism we have been seeking to strengthen our Senior Management Team.”
He added: “For this club to fulfil its ambitions of being the Best County Cricket Club in the country, we recognised that we had to develop all aspects of our commercial and marketing operations .
“To this end, we are confident that someone with Perry’s credentials can help us to achieve that objective.”
Deakin added "The opportunity to contribute to Northants future success is hugely exciting and having worked with the clubs board and senior staff over the last few months, their passion, drive and determination to drive the club forwards has been an enjoyable experience. Add to this the very positive response from the regions business community, particularly their interest in working with the club and the decision to accept the clubs offer offer a permanent role was a very easy one indeed."