Wednesday 18 March 2009 

PUMA Announces Deccan Chargers Sponsorship

PUMA Announces Deccan Chargers Sponsorship
PUMA Announces Deccan Chargers Sponsorship
 

Global sportlifestyle brand PUMA® announced its association with the Deccan Chargers as the official sponsor of their home and away uniforms.

PUMA brings a sense of fashion, and flair to the kits with tailored jerseys, tracks, bags and flip flops. Although the uniforms have a more tailored silhouette, the technical materials, cuts and shapes are driven purely by performance, designed for the players to have the maximum flexibility to perform better.  Made with 100% polyester, the PUMA Deccan Chargers kits contain contract mesh inserts for comfort and breathability. They incorporate PUMA’s patented moisture management technology, USP (Ultimate Sport Performance). Each garment also has a wicking finish to allow moisture management, keeping the players dry and comfortable.

“Having the right technical gear and footwear during a 240-minute game is crucial to any cricket player,” said Rajiv Mehta, MD PUMA India.  “PUMA has made apparel and footwear with the player in mind and they have truly proven themselves once again with the new uniforms.”

The chairman of Deccan Chargers Sporting Ventures Mr. Shankar opines that, “it is a major step forward in expanding our cricket-centric retail merchandising by tying up with PUMA, the brand leader of Sportslifestyle worldwide. The innovative products of PUMA successfully fuse the creative influences of Sports, Lifestyle and Fashion. This is bound to add tremendous value to the Chargers and our ambitions of creating a whole new brand of cricket.”

Adam Gilchrist and the Chargers team are elated with the new gear. “The Deccan Chargers team and I are thrilled and excited to be in partnership with Puma for the approaching IPL season. The Puma brand is renowned across the globe for innovative products that maximise performance whilst looking fantastic and providing great comfort for the athlete.

"It will be a new-look Chargers side, with bold colours and I've no doubt our supporters will be impressed with the new Puma playing attire and the brilliant range of supporters clothing."

The fans needn’t be disappointed as PUMA has a whole range of fan wear and replica t-shirts for the Deccan Chargers. The fan wear is comprised of t-shirts, polos, linen shirts, caps, skirts and leggings for women, bags and flip-flops.

This is PUMA’s first foray into the IPL, although the brand works with cricketers like Luke Pomersbach, Andrew Flintoff, Brendon McCullum, JP Duminy, Makhaya Ntini, Herschelle Gibbs amongst others.