Indian batting maestro Sachin Tendulkar stated that loss in rivalries have affected the longer format of the game.
The cricket boards of various countries are considering options like day-night matches and a four-day games to restore the charm that has been lost in Test cricket.
However, Tendulkar believes the loss in rivalries has played a major role in the game losing viewership. The 43-year-old himself had a dueling battle with legendary Australian spinner Shane Warne that kept the spectators on the edge of the seat.
"When I was growing up, I watched Imran Khan bowling to Sunil Gavaskar and their rivalry was really engaging. We saw how to defend on backfoot among many other things.
"The competitive rivalries of Viv Richards-Jeff Thompson, Curtly Ambrose-Steve Waugh, Brian Lara-Glenn McGrath generated a lot of interest among the fans."
Tendulkar also recalled the dominance had by West Indies and Australia that used to put the cricketing fraternities into awe.
"The West Indies were magnificent in the 1980s and also in the 1990s. The whole world's target was to beat them.
"Then came Australia. They had nine world class players and two terrific players. If 3-4 of their players clicked and did the job, they would win. That is missing today," Tendulkar told NDTV at the HT Leadership Summit.
Tendulkar, who holds the record for the most runs scored in Tests as well as the One-Day Internationals admitted the invention of Twenty20 cricket had its role in attracting the younger generation to the shortest format of the game.
"The mindset of the people is changing. Twenty20s and technology has changed that mindset. When I was growing up, we were watching Tests and now kids watch T20," Tendulkar concluded.
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