Thursday 18 September 2008 

Sachin Tendulkar Joins RBS As Global Ambassador

 

Click here for more video coverage of the launch.

The Royal Bank of Scotland Group (RBS), one of the world’s leading financial services companies, today announces that India’s cricketing legend, Sachin Tendulkar has become an RBS Global Ambassador. This marks RBS’ first major sponsorship in Asia Pacific where Sachin will represent RBS in its key markets including India and the Middle East.

The record breaking batsman joins an elite team of RBS ambassadors that includes golfing great Jack Nicklaus, Formula One champion Sir Jackie Stewart, as well as some of today's brightest stars such as golfers Luke Donald and Paula Creamer. Their association with RBS raises awareness of the bank’s commitment to sport around the world.

Sachin has been rewriting the record books since making his Test debut for India at the age of 16. The 35 year old batsman and national hero is recognised and admired by cricket fans and sports fans throughout the world. He hit the first of his 39 Test centuries against England in 1990 and is now one of only three cricketers to have surpassed 11,000 runs in Test cricket.

John McCormick, Chief Executive, Asia Pacific RBS Global Banking and Markets said, “Every now and again, a player appears on the scene who will change the way the game is played. We are extremely excited that Sachin Tendulkar has agreed to become an RBS ambassador. As one of the world’s true sporting legends with fans across the globe, Sachin is the perfect ambassador for RBS. He represents everything we admire in sport – focus, determination and achievement.

“RBS has had a presence in India since 2002. We recognise the significant growth potential in India and are working closely with the Indian regulators to integrate the ABN AMRO businesses we acquired.”

As an RBS ambassador Sachin will help raise awareness of the RBS brand across the Asia Pacific region through a series of corporate advertising campaigns.

Sachin Tendulkar said: “It is indeed a great honour to join a select and prestigious group of sporting stars like Sir Jackie Stewart, Jack Nicklaus and the other sports personalities who are RBS ambassadors. Cricket is my absolute passion and I am looking forward to an exciting home season of cricket with Australia and England.”

Williams F1

© Action Images / Crispin Thruston Livepic

RBS also announces that it will extend its support for the game in India through a series of associate sponsorships for the upcoming Australia test series and the 7 England One Day Internationals. The culmination of RBS’ support for International cricket in India in 2008 will be the two Test series matches against England with the winners picking up the inaugural RBS Quaich.

Niranjan Shah, Honorary Secretary of BCCI said: "We are very pleased to welcome RBS as one of the sponsors for the forthcoming series of international Test matches against Australia and England. RBS' global heritage of sports sponsorship and commitment towards India will surely help develop the game domestically and on the global stage."