Somerset have launched two in-game promotions in time for the NatWest T20 Blast, which gets underway later this week.
The Tribute Top Deck Challenge and the Tribute Catch are the new introductions for fans at Taunton's County Ground, aiming to raise money for charities in the South West and the club's new pavilion appeal through the sales of Tribute hats.
The Tribute Top Deck area is above the Old Pavilion and allows handpicked fans the chance to watch the game in the lap of sporting luxury, enjoying a birds-eye view and a private bar stocked with Tribute Cornish pale ale - thanks to the club's main partner, St Austell Brewery.
In each of the seven T20 matches at the ground this season, two Tribute hat-wearers will be selected during the innings break to go up to the Top Deck.
The hats will be on sale on matchdays and throughout the season in the ground and in the club shop. They cost £5 and for each one sold, £1 goes to the St Austell Brewery Charitable Trust and £1 goes to support the Somerset Pavilion Appeal.
The Tribute Catch will reward any spectator taking a successful 'crowd catch' with a slab of 24 Tribute cans.
Plus, if a fan wearing a Tribute hat takes the catch, then they will also go into a draw to win 365 cans of Tribute - one for every day of the year.
"The rooftop of the Old Pavilion is my favourite place to watch matches as it offers the best views of the action and until now was only accessible to the TV cameras," Jez Curwin, Head of Commercial Operations at Somerset County Cricket Club said.
"We are pleased to share this hallowed space with Tribute Top Deck winners as the promotion will add an extra dimension to the matches while raising valuable funds for South West charities as well as our new Pavilion which we are planning to build in 2015," he added.
Jeremy Mitchell, Marketing and Communications Director, St Austell Brewery said: "This is our second year partnering Somerset cricket and we are delighted to be working with the Somerset team on the NatWest T20 Blast to add extra fun to the competition and to help enhance people’s experience of these exciting matches.
"With the likes of Craig Kieswetter and Dirk Nannes on the field the Top Deck is going to be box-office."
© Cricket World 2014