Specsavers' recently announced sponsorship of England & Wales Cricket Board (ECB) umpires furthers their commitment to professionalism and fair play in sport.
Players and spectators can rest assured that the umpires have 'gone to Specsavers', with their shirts and sweaters carrying the familiar logo.
Specsavers have become the Official Optometry and Hearing Partner of the ECB and the principal partner of the Association of Cricket Officials (ACO).
The three-year deal saw umpires sporting the new branding when the county season got underway at the weekend and they will wear the branding in all three domestic competitions - the LV= County Championship, the NatWest T20 Blast (from 16th May) and the Royal London One-Day Cup (from 26th July).
The partnership will also umpires officiating in the latter stages of the Royal London National Club Knockout, NatWest Club Knockout and NatWest Club T20 matches with the branding as well as ECB County age-group competitions.
Specsavers are also supporting numerous awards to recognise outstanding umpires and offering corrective eyewear for officials that need it.
"This partnership is of great benefit to the ECB, ACO and the game’s umpires themselves," ECB Chief Executive David Collier said.
"It recognises the importance of umpires and officials and ECB is indebted to Specsavers for this sponsorship."
Richard Holmes, Specsavers marketing director, said: "This sponsorship builds on our existing sporting pledge to help the experts to see.
"Technological advancements in recent years have certainly helped umpires but we will always rely on their personal judgements too and at Specsavers we are glad to do it bit where we can to help ensure they get the best possible support to do their job."
© Cricket World 2014