St Austell Brewery is also the largest wholesale distributor of beers, wines and spirits in the South West and has recently opened a new distribution depot in Bristol. Its award winning ales include Tribute, Proper Job and Trelawny.
The 6 year partnership will see St Austell Brewery supply Gloucestershire Cricket’s bars at the Bristol County Ground and at The Brewin Dolphin Cheltenham Cricket Festival held at Cheltenham College each summer. The sponsorship will give St Austell Brewery a strong presence at Gloucestershire’s ground including signage, hospitality, tickets, branding on Club playing shirts and activity on match days. Tribute and other St Austell Brewery real ales will feature strongly in the Club’s bars this summer as the Pavilion development reaches its conclusion.
Tom Richardson, Chief Executive of Gloucestershire County Cricket Club said: “We are extremely pleased with this agreement. This is a very exciting time for Gloucestershire with our new Pavilion opening this summer and the ground development completing ahead of our scheduled England v India One Day International in 2014.
"St Austell Brewery has excellent products and they will be a superb partner for the Club in Bristol on match days and for other events in our new Pavilion and at Cheltenham. We are looking forward to working with them to deliver a first class experience for our customers, whether for cricket or for conferencing and events in our brand new facility."
James Staughton, Managing Director of St Austell Brewery said: "We are delighted that Gloucestershire Cricket chose St Austell Brewery and honoured to have Tribute Ale associated with First Class Cricket. St Austell Brewery’s heartland is the South West and we hope our commitment to supporting and working with Gloucestershire Cricket will help to further raise our profile, particularly among customers in Bristol and Gloucestershire."
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