Rory Bremner has teamed up with the England and Wales Cricket Board (ECB) and is fronting a comedy festival campaign which has seen a host of comedians visiting Friends Life t20 games across the country. This has all been a part of Rory Bremner’s ‘Stand Up for Friends Life t20’ tour - and now it’s Rory’s turn!
Comedians Jimmy McGhie, Paul Sinha, Rob Beckett, Stu Goldsmith and Chris Martin have all visited First Class county clubs across the country on the tour which brings together two of the nation’s favourite pastimes - cricket and comedy. However on 25th August Rory Bremner himself will be on hand to bring ‘Something Completely Different’ to the Friends Life t20 Finals Day at Glamorgan’s SWALEC Stadium.
Like the other comedians involved Rory will interact with the crowd, pose for pictures with fans and inject fun and laughter into the match-day experience. Rory will be slipping in and out of character as he gets involved with a variety of activities throughout the day.
This season’s Finals Day will be hosted by two celebrity presenters, and Rory will be alongside them commenting on the matches, aiding the coin toss, inspecting the crease, commenting on the famous Mascot Race and much more in a variety of flawless celebrity impressions.
In the run up to his highly anticipated appearance at Finals Day Bremner has recorded some exclusive content for the ECB which to date has seen him impersonate some of the biggest characters in cricket including David “Bumble” Lloyd and Geoffrey Boycott. The final video ahead of the season finale see’s Rory impersonate a variety of names including David Gower, Henry Blofeld, Tony Blair as well as everyone’s favourite cricket fan Stephen Fry:
The comedy tour spearheads a wider marketing campaign around the Friends Life t20 2012 season by the ECB entitled 'Something Completely Different'. The campaign has seen the Friends Life t20 competition being promoted in a fun, fresh and exciting way from the use of ‘Balldogs’ to ‘Wiggle Wicket’ to comedy match day hosts. The aim is to bring even more fans to the competition - which celebrates its 10th anniversary this year.
Rory Bremner, the curator of the tour, said:
"Twenty20 cricket has been one of the games great success stories in the last few years and I can’t wait to host the FLt20 Finals Day, interact with the fans and showcase some of my cricketing impressions. Finals day is a great day out for cricket fans, sport fans, groups and families alike and I can’t wait to be involved later this month.”
Steve Elworthy, ECB spokesperson, said:
“The ‘Something Completely Different’ theme aims to put the fun of being with your friends and family and leaving with some great memories at the heart of your summer. We couldn’t think of a better way to do this than to bring comedy to cricket to enhance what is already a fantastically unique matchday experience, and we have had some great comedic names on board touring the grounds. We are extremely excited to have Rory on board and are thoroughly looking forward to having him at Finals Day.”