Cricket for Change, the UK-based cricket charity, has teamed up with Cricket Brazil to launch a sports programme to help youngsters in Rio de Janeiro.
Supported by British Airways and the Anglo-Brazilian Society, the goal is to inspire young people from Favela communities in Rio by using 'Street 20' cricket - an exciting and inexpensive form of the game which can be played, anywhere, at any time.
Cricket for Change and Cricket Brazil have already introduced Street 20 to Favela communities in São João and Fallet, Saint Teresa to good effect, demonstrating how the game can bring communities together.
That visit in late 2013 was the beginning of a sustained programme to be delivered this year, which will be helped by a grant of £5,000 from the Anglo-Brazilian Society.
Cricket is seen as an ideal way for these youngster to make progress due to its association with respect and positive behaviour - which is often lacking in Brazil's chosen sport - football.
"This is a great offering from cricket Brazil and Cricket for Change. It is great to see how a British game can be used to change the aspirations and attitude of some of Rio’s most disadvantaged young people," Oliver Ballhatchet, Consul at the British Consulate-General in Rio, said.
Vincent Bastick, Chief Executive of Cricket Brazil added: "The initial part of this project has gone fantastically well. The two Favela communities have welcomed our project and we have already been contacted by two more who want to be a part of it."
Andy Dalby-Walsh, Director of Operations at Cricket for Change said: "Our initial visit has been so well received.
"Once the regular sessions start taking place our aim is to come and assist with a festival that brings different Favela communities together.
"We will also be delivering a ‘Street20’ leaders programme that will create young leaders from some very disadvantaged backgrounds."
© Cricket World 2014