England Twenty20 International captain Stuart Broad helped launch Weetabix's all new On The Go breakfast drinks by taking on the role of a milkman.
But instead of delivering milk, he took the wheels of a super-milk float, boasting a V8 engine, AC Cobra style exhaust and a monster bulbar, making it an ideal vehicle to fuel the nation for the morning ahead.
As morning rituals change as people live faster-paced lifestyles, Weetabix On The Go breakfast drinks offer a quick and nutritious option for those who don't have time to stop in the mornings.
"Through this campaign, we are keen to tell the nation that no matter how hectic your morning's schedule is, there's always time for a nutritious breakfast," Ciara O'Connor, Group Brand Manager at Weetabix, said.
"We're delighted to have one of Britain's most-loved sporting heroes, Stuart Broad, on board to help unveil this product."
Broad added, "I' am really looking forward to taking on the role as a modern day milkman for Weetabix's On The Go Breakfast Drinks.
"As an athlete, I know the importance of having a proper breakfast, however I don’t always have time to sit down, so it's reassuring to know I can grab a Weetabix On the Go Breakfast Drink when I am out and about and time is tight."
Broad, who hasn't quite broken the 100mph barrier while bowling, will be looking to do so when he swaps the field for the racetrack shortly.
He will be attempting to break the land speed record for the fastest milk float in the world.
Broad added: "I've always had a need for speed, and I can't wait to take on this exciting feat!"
© Cricket World 2014